Bringing the Art of Vietnamese Tea to the World
WHO WE ARE
Founded in 2004, Trà Việt is a Vietnamese tea brand specializing in premium tea, tea gifts, and Vietnamese tea experiences. For more than 20 years, we have been dedicated to bringing together the richness of Vietnamese tea, thoughtful design, and meaningful connections through the art of tea.
When Trà Việt began, tea was already deeply rooted in Vietnamese culture. However, the market offered limited variety, and there was still much room to improve tea quality, product presentation, and the overall gifting experience.
We saw an opportunity to develop a new approach to Vietnamese tea: one that combines the expertise of Tea Masters, refined gift design, and a reliable nationwide supply chain.
These three capabilities have shaped the foundation of Trà Việt.
Our Tea Masters explore Vietnam’s diverse tea-growing regions, from Bảo Lộc and Thái Nguyên to the remote Northwest, home to ancient Shan Tuyết tea trees. Through careful selection of raw materials and refined processing techniques, we have developed a diverse collection of teas with distinctive characteristics and flavors.
Our design team creates premium gift collections that bring together aesthetics, craftsmanship, and cultural identity. Over the years, our designs have contributed to shaping the presentation of Vietnamese tea gifts in the premium gifting market.
Alongside our products, we have developed a network of showrooms and tea destinations across Vietnam, offering customers opportunities to discover, taste, and experience Vietnamese tea firsthand.
From individual tea lovers to leading corporations, our customers have trusted Trà Việt for everyday tea enjoyment, corporate gifts, Lunar New Year gifts, and Mid-Autumn Festival collections.
We are proud to have served hundreds of well-known businesses and organizations, including Pfizer, Samsung, MobiFone, MB Bank, Toyota, Canon, PwC, Metropole Hanoi, Bosch, FPT, Techcombank, Boehringer Ingelheim, ANZ, YOLA, and Viettel.
Today, we continue to explore new possibilities for Vietnamese tea. We believe traditional industries can grow through innovation, thoughtful business models, and a willingness to embrace the global market.
Trà Việt is committed to bringing the distinctive beauty of Vietnamese tea to more people around the world.
OUR MISSION COMMITMENT
Great Tea. Beautiful Gifts.
Great Tea Enriches the Experience of Tea Lovers
Vietnam has a long-standing tea culture and an extraordinary diversity of tea-growing regions. Yet, for many years, the range of tea varieties commonly enjoyed by Vietnamese consumers remained relatively limited.
We believe more people deserve the opportunity to discover the richness of Vietnamese tea.
Our commitment is to introduce teas with diverse aromas, flavors, and characteristics by developing valuable raw material regions throughout Vietnam and continuously refining our tea selection and processing methods.
From familiar traditional teas to distinctive specialty varieties, we aim to make Vietnamese tea more accessible and appreciated by tea lovers everywhere.
Thoughtful Gifts. Meaningful Connections.
Strong relationships are essential to success and happiness, both in business and in life.
Tea has long played a meaningful role in bringing people together. At Trà Việt, we extend that tradition through thoughtfully designed gifts that express appreciation, respect, and sincerity.
We believe a corporate gift should reflect the care of the giver and the identity of the brand behind it. Every detail, from the tea inside to the packaging and presentation, deserves careful attention.
Our goal is to create gifts that recipients genuinely appreciate while helping our customers express their brand values with pride.
OUR STRENGTHS
What Makes Trà Việt Different
Creating exceptional tea and beautifully presented gifts requires expertise, creativity, and a reliable operational foundation. We have continuously developed three core capabilities to deliver on that commitment.
A Dedicated Tea Master Team
Just as great chefs shape the culinary experience, we believe knowledgeable Tea Masters play an essential role in guiding people through the world of tea.
From selecting raw materials and developing tea varieties to refining processing methods and evaluating flavor profiles, our Tea Masters help shape the quality and identity of every Trà Việt tea product.
We have nurtured a dedicated team with a deep passion for tea from the very beginning. Their expertise guides our tea development and helps introduce customers to the diverse flavors of Vietnamese tea.
A World-Class Design Team
The first impression of a gift begins with its appearance.
We believe a premium gift should communicate its value through every detail, from the overall concept and visual composition to the materials and craftsmanship.
Our design team develops distinctive gift collections supported by carefully established principles for design, material selection, and production.
The result is a thoughtful balance of aesthetics, quality, and cultural identity, creating gifts that leave a lasting impression on their recipients.
A Nationwide Supply Chain
Reliable delivery is an essential part of a successful corporate gifting experience.
We understand that corporate gifting involves many considerations for marketing, procurement, and administrative teams. Our responsibility extends beyond creating attractive products to making the entire process easier and more dependable.
Through a nationwide supply network and coordinated production and delivery capabilities, we work to provide complete gift sets, consistent quality, timely fulfillment, and delivery directly to our customers’ designated locations.
VISION, MISSION & CORE VALUES
What We Believe In
We believe Vietnam is moving toward a future of strong and sustainable development. Traditional industries have tremendous potential to evolve through innovation, modern business practices, and a willingness to engage with the world.
We see the global market as an opportunity to exchange knowledge, build partnerships, and share the distinctive values of Vietnamese culture.
At Trà Việt, we aspire to be part of this journey by developing Vietnamese tea products, premium gifts, and authentic tea experiences for customers around the world.
From sourcing tea materials and refining processing techniques to designing packaging and building supply networks, we continuously strive to strengthen our capabilities and create lasting value.
We look forward to sharing our passion for tea and introducing the beauty of Vietnamese tea culture to an international audience.
Vision
To become the Vietnamese tea brand most experienced by international visitors, achieving sustainable annual revenue of tens of millions of US dollars by 2037.
Mission
Connecting people through the beauty of the art of tea.
Core Values
1. Create Products and Experiences Worth Admiring
2. Kindness
3. Enjoy the Work
4. Appreciate and Understand the Value of Tea
THE VIETNAMESE TEA JOURNEY
Memorable Milestones
2004 – The Beginning
Trà Việt was founded, marking the beginning of our journey to develop Vietnamese tea and premium tea gifts.
2005 – Building a Tea Community
Launched the Trà Việt Tea Club at the Youth Cultural House in Ho Chi Minh City.
2005 – Nurturing Tea Knowledge
Established the Trà Nô training program to develop tea knowledge and appreciation.
2008 – Introducing Trà Việt Hiên Quán
Opened Trà Việt Hiên Quán, a traditional Vietnamese tea house.
2008 – Premium Tea Gifts
Launched the Premium Tea Gift Collection.
2012 – Expanding Our Presence
Opened showrooms in Ho Chi Minh City and Hanoi.
2014 – Welcoming International Visitors
Developed a chain of tea stores serving international visitors in Hoi An, Da Nang, Hanoi, and Ho Chi Minh City.
2016 – Entering the HORECA Market
Launched the HORECA Premium Tea product line for hotels, restaurants, and cafés.
2019 – Connecting Business Through Tea
Hosted the first Afternoon Tea Party for Business.
2020 – Reaching North America
Launched Trà Việt products on Amazon, officially entering the North American market.
2021 – A Flagship Showroom in District 1
Opened the central showroom in District 1, Ho Chi Minh City.
2022 – Expanding Our Gift Collections
Launched the Trà Việt Mooncake Collection.
2024 – A New Showroom in Phú Nhuận
Opened the showroom at 44A Nguyễn Văn Trỗi, Phú Nhuận District, Ho Chi Minh City.
2024 – Expanding Our Online Presence
Launched the official Trà Việt online store on Walmart.
2025 – Sharing Vietnamese Tea Culture
Introduced the Tea Show experience for international visitors and opened the Tea Room.
2026 – Expanding Across Vietnam
Opened new Trà Việt locations at:
- 14 Đường Thành, Hanoi
- 74 Ngô Quyền, Hoi An
- 88 Đặng Thái Thân, Hue
OUR TEAM
Behind Trà Việt
More Than 20 Years of Shared Passion and Dedication
Behind every Trà Việt product and experience is a team united by a shared passion for tea, creativity, and the desire to bring Vietnamese tea culture closer to the world.
Founder, CEO
Dinh Minh Phu
“The world’s admiration begins with our pride.”
Co-Founder & Tea Master
Tran Thi Mong Kieu
“In tea, there is the solemnity of Confucius, the ease of Lao Tzu, and the wisdom of Buddha.”
Co-Founder, Chief Designer
Dinh Ngoc Dung
“Timeless elegance begins with composition and the emotion of materials.”
Tea-Trainer
Dinh Nguyen Thanh Huyen
“I want to see the taste of tea on my palate.”
IN THE MEDIA
Press & Television
Trà Việt’s journey and contributions to Vietnamese tea culture have been featured in various newspapers, television programs, and media publications.
We are grateful for the recognition and opportunities to share our story, our products, and the beauty of Vietnamese tea with a wider audience.
OUR CUSTOMERS
Trusted by Leading Brands
Over the years, Trà Việt has had the privilege of working with hundreds of businesses and organizations across different industries.
From premium corporate gifts to customized tea collections, we are proud to be a trusted partner in helping brands build meaningful connections with their customers, employees, and business partners.
CELEBRITIES & TEA CULTURE
Sharing the Love of Vietnamese Tea
We are honored to welcome artists, public figures, and distinguished guests who share an appreciation for Vietnamese tea and its cultural heritage.
Through tea tasting, conversations, and shared experiences, we continue to introduce the beauty of Vietnamese tea to a wider community.
RECOGNITION & ACHIEVEMENTS
Champion of Tea Masters Cup
Tea expertise is at the heart of Trà Việt.
Our journey in tea has also included participation in professional tea competitions and the development of tea knowledge and skills.
Mong Kieu at Tea Masters Cup Vietnam 2015.
EXPERIENCE TRÀ VIỆT
Discover the Beauty of Vietnamese Tea
From carefully selected Vietnamese teas and thoughtfully designed gifts to authentic tea experiences, we invite you to discover the world of Trà Việt.
Visit our showrooms, explore our tea collections, and experience the art of Vietnamese tea with us.
Trà Việt – Bringing People Together Through the Beauty of Tea.
Experience Premium Tea with Tra Viet – Vietnam’s Leading Tea Brand
19 Hai Trieu Street, Sai Gon Ward.
44A Nguyen Van Troi Street, Cau Kieu Ward
Opening hours: 08:00 – 21:00 (7 days a week).
14 Đuong Thanh Street, Hoan Kiem Ward.
Opening hours: 08:00 – 21:00 (7 days a week).
88 Dang Thai Than, Phu Xuan Ward.
Opening hours: 08:00 – 21:00 (7 days a week).
74 Ngo Quyen Street, Hoi An
29 An Thuong 5 Street, Ngu Hanh Son
Opening hours: 08:00 – 21:00 (7 days a week).